Website maintenance may be more work than you realize. There is a lot of ongoing work required to keep your website up to date, running smoothly, and performing well. Taking care of this all on your own can add unnecessary stress to your already hectic life. Further, you can actually break your site by incorrectly editing your site. This is where having a webmaster helps.
What is a Webmaster?
At 1707 Creative, we define “webmaster” as the person who keeps your website up to date; tech-wise, appearance-wise, and performance-wise. We handle everything from uploading new images to improving your websites performance in Google’s search rankings. Here is a day-to-day list of some responsibilities a webmaster could handle:
- Uploading new content (blogs, photos, services, pages, etc.)
- Making minor changes to your website design (colours, layout, content, etc.)
- Editing site content to improve SEO
- Monitoring Google Analytics and Google Search Console to identify issues and opportunities for improvement
- Edit new materials to ensure that brand messaging is consistent
- Keeping website up to date (plugins, themes, PHP, etc.)
- Managing comments, reviews, Google My Business page, and more
- Running and managing ad campaigns (Google Ads, social media ads, email marketing, and more)
- Troubleshooting should something go awry
Of course, there may be other specific requirements for your website that could also be on this list.
Why Should I Hire a Webmaster?
You might be thinking, I could do this myself. That very well could be true. But every minute you spend working on your website is a minute lost working in your area of expertise. You can better serve your business dedicating your time to the role you thrive in. On the other side of things, your webmaster will almost certainly do a better job in that role than you could. Your webmasters area of expertise IS being a webmaster. They know the ins and outs of website performance, and will help ensure your website is working to its full potential.
Here are some key advantages of having a webmaster:
- Peace of mind – knowing your website is being cared for
- Time savings – frees up your schedule so you can do what you do best
- Efficiency – your webmaster can work quicker and more effectively than someone working outside their niche
- Avoid downtime – your webmaster will keep your website running smoothly so you don’t miss a beat
- Increase website traffic – webmasters will work to improve SEO which will bring more visitors to your site
- Increase revenue – more traffic means more opportunities for profit
- Scheduling flexibility – you can take time off and leave your online activities in capable hands
Cost Considerations
Of course, we must always consider the cost. The cost of our webmaster services completely depends on the following factors:
- Size of website – the more to manage, the more mula
- Expected responsibilities
- EX: Some clients may want email marketing included, others may not
- Our packages our custom priced based on your needs
- Client requests
- The more updates you request, the more it costs
- We offer fixed packages that allow for a dedicated number of hours of work (Ex: Package allows for 12-15 hours of work per month)
- Hourly rates may also be available
- The Webmaster
- Different people/companies obviously have different rates
- 1707 Creative offers webmaster services at rates that cater to small business owners
In Conclusion
It has been our experience that clients immediately see the benefits of outsourcing their webmaster services. Of course, you must do whatever you think is best for your business. If you think that might be to hire a webmaster, we’d love to help you out. You can contact us to speak to an expert about our services, or visit our webmaster services page to learn more.
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